About Sam Ash Direct

Music is our passion, not just our business.

At Sam Ash Direct, we don't just serve musicians — we are musicians. The people working our call center, packing your orders, and even roaming our offices are just as music-obsessed as you are, and that's why you can count on us when it comes to knowing what today's musicians need. Our jaw-dropping inventory of the latest instruments, gear, and accessories will have you hooked, and yet that's only part of what we have to offer. We've got a state-of-the-art sales and support center packed with musicians standing by seven days a week, ready to help you find the gear you need. No matter what your question or issue, we're here to help you find anything needed to bring your music to its fullest potential.

About Sam Ash Direct

Making history is our future.

Sam Ash Direct is living proof that a company can be well-established and have a strong sense of history without being stuck in the past. The reason we've been able to stay at the top of our game for so long is because we keep firm ties to our roots while still keeping our finger firmly planted on the pulse of the music world. In 1924, the very first Sam Ash Music store opened in Brooklyn, New York, and brought to its customers the most popular instruments of the day: banjos and mandolins. Naturally, as times changed, so did our store — we adapted to a changing market as the big band era brought with it the popularity of brass and woodwind instruments, and later the advent of rock 'n' roll brought on an intense demand for guitars, electric basses, and drum sets.

Not only has our company witnessed the debut of amazing music technology, we've even been responsible for introducing some of it. The first cymbal boom stands, the first rock-ready drum sets, the first affordable wireless microphones, and even the Les Paul Special reissue were all musical innovations that the Sam Ash company had an active hand in developing and introducing to the American music scene.

Today, with our online website and our nationwide chain of Sam Ash Music stores, we're are far from finished. Sam Ash Direct continues to grow and develop every single day with new ideas and innovations. And when the next big thing comes along, you better believe we'll be here to bring it directly to your door.

The World is Listening. Be Heard.

When all is said and done, there is no part of our organization more important to us than you, our customers. You are our lifeblood, and we're fully dedicated to helping each and every one of you bring your art to its fullest potential. No matter where you are with your musical journey, Sam Ash Direct is here to deliver on the gear you'll need to raise it to the next level. Just supply the talent, and we'll take care of everything else!

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